Today, more men than ever are interested in taking care of their skin. Never the one to waste an opportunity, the skincare industry is targeting more offerings than ever toward men—from moisturizers to face oils, serums to masks. That can make establishing a basic skincare routine confusing. But these are some of the best ways to get started.

MARLOWE. No. 121 Facial Cleanser for Men

If you add only one item to your skin care routine, make it a facial cleanser. Facial cleansers are the mildest way to clean your face and tend to be more lotiony. One textbook cleanser is Marlowe’s No. 121 Facial Cleanser for Men. This excellent lightweight cleanser contains a number of natural ingredients like green tea, willow bark, passionflower and deep sea algae to gently remove sweat and oil from the day while calming, soothing and repairing your skin.

FOREO Luna 2 for Men

The FOREO Luna 2 for Men is an innovative, hygienic facial cleansing brush which is 100% waterproof. Designed to clear and clarify, prevent razor burn and irritation and prepare the skin for a smoother shave, it efficiently unclogs pores whilst lifting away dirt and oil. Offering 6 times better cleansing and product absorption post-use than using your hands, skin becomes healthier and brighter over time. The flexible silicone brush bristles combined with the T-sonic pulsations cleanse whilst smoothing wrinkle prone areas for firmer looking skin.

Kiehl’s Facial Fuel Energizing Tonic For Men

The Facial Fuel series is a popular Kiehl’s line designed specifically for men, and this standout toner is known for its invigorating effects. The formula features caffeine, vitamin C, and vitamin E to energize skin, tighten pores and calm freshly shaved skin after using a cleanser. The addition of bamboo extract, a popular ingredient in Korean beauty products, offers anti-inflammatory properties and helps clear dark spots.

Highlands Naturals Anti-Aging Face Cream for Men

Anti-aging products and wrinkle creams are basically chalk full of ingredients that your skin can easily absorb. When used regularly, the creams will repair old damaged skin and result in more supple skin and fewer wrinkles. Highlands Naturals Anti-Aging Face Cream for Men contains vitamins, minerals and antioxidants to revitalize skin. In particular, vitamin C helps boost the production of collagen, the main structural protein in skin, so it literally helps give your skin more structure over time. Use this every day and you’ll be softening face wrinkles in no time.

Anthony After Shave Balm

Aftershave toners and balms are typically the first skincare products a man uses in his life, right after learning how to shave. This greaseless balm from Anthony puts your father’s aftershave to shame, using natural botanical extracts, allantoin and aloe vera to extinguish any sting from shaving, hydrate the skin, and protect cuts and bumps. When applied, it instantly cools the skin and restores moisture so you can start your day feeling comfortable.

Aesop Parsley Seed Anti-Oxidant Eye Cream

The Aesop Parsley Seed Anti-Oxidant Eye Cream is created to suit the delicate skin around the eye area. Gently correcting visible signs of tiredness, this rich eye cream soothes, moisturises and nourishes. Blended ingredients grapefruit seed, lavender, carrot juice, parsley seed and chamomile are used to provide your skin with much-needed anti-oxidants to fight free radicals. Balancing the skin, regular use will fight the signs of premature skin ageing.

Jack Black Double-Duty Face Moisturizer SPF 20

Some products exacerbate your skin’s sensitivity to sunlight, like chemical peels or skin serums with retinol, so it’s important to have a moisturizer with SPF protection. Jack Black is a go-to men’s grooming brand and the brand’s Double-Duty Face Moisturizer with SPF 20 will moisturize your skin while offering extra protection from sunlight, thanks to ultraviolet blockers in the formula. At the same time, blue algae extract, sea parsley and rosemary help improve your skin’s health. Just throw this on after your facial cleanser and you’ll be ready to face the dreaded UV rays.

Jaxon Lane Bro Mask

Yeah, bros, face masks are for you too. A face mask is basically like a moisturizer that’s meant to sit on your face for a while. That gives all the skin-rejuvenating ingredients time to be absorbed, resulting in clearer, smoother, healthier skin. There aren’t many face masks made just for men, so Jaxon Lane decided to take a swing with its Bro Mask. The brand definitely did not strike out. The hydrogel mask comes in two pieces (aka it’s beard friendly) and it’s loaded with ingredients that should sound familiar by now, like hyaluronic acid, green tee, ginger extract and more. Throw this on for 20 minutes a couple times a week and you’ll see improvements in redness, sun damage and any fine lines.